Data & Marketing Analyst

Purpose

Turns the client's raw operating and campaign data into reporting that says what happened, why, and what to do next.

What the role does

•    Builds and maintains the client's recurring dashboards and management reports.

•    Cleans and joins data from CRM, billing, web analytics and advertising platforms.

•    Analyses campaign performance — cost per lead, conversion, channel mix, return on spend.

•    Investigates variances and anomalies rather than just reporting them.

•    Writes a short, plain-English commentary with every report — the finding, the cause, the recommendation.

•    Runs ad-hoc analysis on request and states clearly what the data can and cannot support.

Essential

•    Degree in statistics, mathematics, economics, data science, marketing or a related discipline.

•    Two years in an analytical role.

•    Advanced Excel — pivots, lookups, statistical functions, charting.

•    SQL to the level of joins, aggregation and window functions.

•    One business intelligence tool — Power BI, Tableau, Looker Studio or similar.

•    Able to argue a conclusion in writing and defend it when challenged.

Desirable

•    Google Analytics 4, Google Ads and Meta Ads reporting.

•    Python or R for data preparation.

•    Attribution modelling or A/B test analysis.

• Google Analytics or Power BI certification