Social Media Manager (Colibri Group)

COLIBRI GROUP

Social Media Manager

Full-Time Remote-Eligible

ABOUT COLIBRI GROUP

Colibri Group is a leading online education provider serving licensed professionals across real estate, appraisal, contractor training, and adjacent verticals. Our brands -- including McKissock Learning, Gold Coast Schools, Contractor Training Center (CTC), and CEI -- empower hundreds of thousands of professionals to launch, grow, and advance their careers. We move fast, operate lean, and care deeply about the learners we serve.

THE ROLE

We are looking for a savvy, creative, and data-driven Social Media Manager to own the social presence for all four Colibri VPS brands: McKissock, Gold Coast Schools, CTC, and CEI. This is a rare opportunity to build and scale social channels with real brand variety, a supportive demand gen team, and room to make your mark. You will own both paid and organic social from strategy through execution -- creating content, sourcing talent, engaging audiences, and finding growth wherever it lives online.

WHAT YOU'LL OWN

• Paid and organic social strategy across all four brands: Meta (Facebook & Instagram), TikTok, LinkedIn, Pinterest, YouTube, Reddit, and emerging platforms

• Day-to-day community management: responding to comments, DMs, mentions, reviews, and follower inquiries in each brand's unique voice

• Content creation, production, and asset management: independently create, edit, upload, and maintain images, graphics, short-form video, carousels, reels, and campaign assets across all brand accounts -- including ongoing organization and version control of the social media asset library

• Influencer and brand ambassador sourcing: identifying, vetting, and managing relationships with creators, micro-influencers, subject matter experts, and industry voices who can authentically represent our brands

• Paid social campaign execution: launching and optimizing Meta Ads, TikTok Ads, LinkedIn Ads, and boosted posts to drive awareness, engagement, and lead volume

COMPENSATION & LOGISTICS

• Full-time and fully remote

• Must be available during Central or Pacific Time working hours

• This role is hired as a full-time contractor through Flowspace ’s global talent partner, SuperTalent

• Compensation: $3,500 USD per month, paid weekly

• Plus, 100% coverage for medical, dental, and vision through a global insurance program

• Full-time and fully remote

• Must be available during Central or Pacific Time working hours

• This role is hired as a full-time contractor through Flowspace ’s global talent partner, SuperTalent

• Compensation: $3,500 USD per month, paid weekly

• Plus, 100% coverage for medical, dental, and vision through a global insurance progra

• Audience and follower growth: developing and executing strategies to grow engaged, high-quality audiences across all platforms and brands

• Cross-functional collaboration: partnering with PMMs, email, paid media, SEO, and CRO teammates to align social with broader demand gen campaigns and launches

• Analytics and reporting: tracking KPIs (reach, engagement rate, follower growth, click-through, cost per result) and presenting performance insights to stakeholders

• Trend-watching and channel exploration: proactively identifying opportunities on underutilized channels -- Reddit threads, LinkedIn newsletters, niche communities, and wherever our audiences actually hang out

WHAT WE'RE LOOKING FOR

• 3+ years of social media management experience, ideally managing multiple brands or accounts simultaneously

• Hands-on experience with paid social platforms -- Meta Ads Manager is a must; TikTok Ads and LinkedIn Campaign Manager strongly preferred

• Hands-on experience creating, uploading, and managing social media assets end-to-end -- images, video, thumbnails, cover art -- directly within platform native tools (Meta Business Suite, TikTok Business Center, LinkedIn Campaign Manager, YouTube Studio)

• Experience creating or directing short-form video content; comfort on camera is a plus but not required

• Influencer marketing experience -- you know how to find the right voices, negotiate partnerships, and measure results

• Strong written communication skills and the ability to adapt tone and voice across distinct brands and audiences

• Proficiency with social media management and scheduling tools (Sprout Social, Later, Hootsuite, or similar)

• Analytical mindset with comfort pulling and interpreting data from native platform analytics and/or Google Analytics

• Self-starter with strong project management skills -- you can juggle multiple brand calendars without dropping a ball

• Familiarity with the professional education, licensing, or B2C EdTech space is a bonus but not required

NICE TO HAVES

• Experience with Reddit community building or LinkedIn content strategy beyond standard company pages

• Proficiency in graphic design and video editing tools (Canva, Adobe Express, Adobe Premiere, CapCut, or similar) -- you can produce and upload publish-ready assets without depending on a designer

• Experience managing LinkedIn Skills, Services pages, or LinkedIn Creator Mode for brand profiles

• Familiarity with UTM tracking and campaign attribution

• Experience supporting SEO through social content distribution

WHAT SUCCESS LOOKS LIKE IN YEAR ONE

• Defined brand voice and content cadence established across all four brands on priority platforms

• Measurable follower and engagement growth quarter over quarter

• At least one active influencer or ambassador program per brand

• Paid social campaigns running efficiently alongside the broader paid media team, with clear ROAS and CPL reporting

• Social integrated into campaign planning so it amplifies -- not just echoes -- what the rest of demand gen is doing

COMPENSATION & LOGISTICS

• Full-time and fully remote

• Must be available during Central or Pacific Time working hours

• This role is hired as a full-time contractor through Flowspace ’s global talent partner, SuperTalent

• Compensation: $3,500 USD per month, paid weekly

• Plus, 100% coverage for medical, dental, and vision through a global insurance progra